You already know that your business’s physical assets create value within your company. Trademarks create substantial value within your business by using your trademark in advertising, packaging, products, services and in your interaction with your customers.
The value your trademark generates will appreciate in time as you continue to develop your business’s reputation. The more valuable your trademark becomes the easier it is to enforce against others. By having a trademark you create immediate value in your business, and the products and services associated to your business. As your business expands and improves, so does the value of your trademark. Customers will associate your trademark with every part of your business including your products and services.
A customer confusing your products and services with another business can be fatal for your business. If your business hopes to expand locally, or nationally then registering your trademark is a must. A good example is McDonalds who franchises and license their trademark.