Contact HPS Law Group For a Consultation About Your Trademark Today
We are here to help business owners file for trademarks so that they can continue to focus on their business without needing to go through the difficult and complicated application process on their own. There are many details that must be included in your application, and many times applicants find that their application was rejected due to a minor issue in the way they presented the information or accidentally provided the wrong information in the wrong part.
Working with an attorney who is familiar with the trademark process is the simplest and most effective way to get the legal protection you need for your brand, as quickly as possible. Contact our law firm as soon as possible to connect with a Tucson trademark attorney today.
What Is a Trademark?
According to the US Patent and Trademark Office, A trademark:
- Identifies the source of your goods or services
- Provides legal protection for your brand
- Helps you guard against counterfeiting and fraud
When you have a trademark protecting your brand’s identifying marks, you will be able to demand that others cease and desist use of your likeness or file a lawsuit against competitors who seek to profit off of your trademarked brand identifiers. If you do not have a registered trademark for these identifiers, the process of demanding that another stop using them can be extremely difficult — and often against your favor.
What aspects of a business can be registered as trademarks?
There are many different things that you may be able to trademark, including specific color combinations, your company name, specific product names, and other words or phrases that are specifically intended to identify aspects of your business. In addition, you will be able to trademark your unique business logo and other symbols as they relate to your business or business-related products or services.
If you are unsure of whether or not you have a right to file for a trademark for a specific identifier, contact our law firm as soon as possible to get a better sense of what your options may be. In certain cases, people realize that they should actually file for a patent or copyright, not a trademark, which is a great thing to discover before beginning the process. This is just one example of many pitfalls you will avoid by partnering with our law firm.
When should you register for a trademark?
We are entrepreneurs too, and we understand that every dollar is precious to your business. There are many benefits to registering your trademark as soon as you can justify the cost. The sooner you are registered, the less likely it is that you will encounter issues relating to improper use of your identifiers by competitors or others involved in your industry.
If you want to get a better sense of when the best time is to register, contact us now to speak with someone at our law firm about your unique situation and the type of instruments you are planning to trademark — and how we can help.
How long does a trademark last?
A trademark can be indefinite, but it must be renewed every ten years. You will need to keep track of your expiration date to ensure that there are no lapses to your trademark protection and that you are afforded the full protection under US law to ensure that no other entities are able to use your trademarked identifiers to their own advantage.
How can an attorney help with registering a trademark?
The application process for a trademark can be complicated and will take away from the time you would rather spend running your business and providing clients and customers with your goods or services. When you have a lawyer handling the registration process, you can be confident that an experienced professional is making sure that all of the proper information is provided and that your application is not submitted until it is complete.
Too often, people are discouraged by rejection notices due to simple application errors and technical mistakes that a trademark lawyer could have easily avoided.